01 · Opener · Eule, Blick durch das Auge
Autorin vor einer Bücherwand

Ullsteinbeyond books.

Project Paper · COMA - Culture Of Materials · 2026

scroll

02 · Opener · zweites Bild
Person liest auf einer Parkbank
03 · Rote Totale · Product System und Leistungen

ullstein

product system.

by COMA - Culture Of Materials

Cultural Apparelfor

  • Events
  • Titles
  • Imprints
  • Releases
  • Editions
  • Creative Direction
  • Design
  • Product Development
  • Production
04 · The Product · Styles laufen durch
Nahaufnahme eines gelben Rippstricks
T-Shirt kornblumenblau, flach Longsleeve altrosa, flach Crewneck off-white, flach Hoodie chartreuse, flach Zip Hoodie magenta, flach Cap schwarz, flach Socken blau, flach
Stapel Shirts mit Ullstein-Schriftzug und Eule

Farbtest · Blau, Altrosa, Off-White, Chartreuse, Magenta, Schwarz, Blau

The Product

Defined fits and fabrics. Relaxed and oversized cuts on premium cotton, garment dyed and washed. Production in Portugal.

05 · The Product · Farbwahl

Ullstein Color System

Choose your colors

Blood Red, Garment 630700, Print FF97D0

Pastel Magenta, Garment FF97D0, Print 125603

Lincoln Green, Garment 125603, Print C3F380

Light Lime, Garment C3F380, Print 7523B4

Grape, Garment 7523B4, Print FAE170

Sinopia, Garment FAE170, Print D13F13

Ullstein Color System

01

Blood
Red

Garment630700 PrintFF97D0

02

Pastel
Magenta

GarmentFF97D0 Print125603

03

Lincoln
Green

Garment125603 PrintC3F380

04

Light
Lime

GarmentC3F380 Print7523B4

05

Grape

Garment7523B4 PrintFAE170

06

Sinopia

GarmentFAE170 PrintD13F13

07

Brilliant
Rose

GarmentD13F13 PrintFCC5C6

08

Baby
Pink

GarmentFCC5C6 Print906713

09

Golden
Brown

Garment906713 PrintFFDB58

10

Dark
Cerulean

Garment0D5072 Print7FEEFF

Fully customized colors for

  • Events.
  • Titles.
  • Imprints.
  • Releases.
  • Editions.
06 · Readers Club · The Event · Space, Ritual, Community
Leser mit Cap auf einem Ledersofa

Readers Club

The Event

SPACE. RITUAL. COMMUNITY.

We build the formats. Concepts and community events that make the brand something you can walk into. Beyond the bookshelf.

08 · Readers Club · Cultural Apparel

Readers Club

Cultural Apparel

Only at events. Not in retail, on site only. If you were there, you wear it.

09 · Cultural Apparel · Druck baut sich auf

Readers Club

Cultural Apparel

Readers Club T-Shirt
Readers Club Cap

Readers Club

Only at events. Not in retail, on site only. If you were there, you wear it.

10 · 150 years · Exclusive
Person mit Tasche auf einer Rolltreppe

ullstein

150 years.

EXCLUSIVE. AUTHORS ONLY. NOT FOR SALE.

For the 150th anniversary, an exclusive piece is made for the authors of Ullstein. The bag ties the history of the house to a contemporary design and becomes a visible sign of belonging.

11 · Brand development · Buch, Schuber, Spülmaschine, Tüte, Eule
Roter Schuber mit grünem Buch Bücher in einem Geschirrspülerkorb
Papiertüte mit Ullstein-Eule in einer Buchhandlung

ullstein

brand development.

Brand color, owl, typography and motion. COMA - Culture Of Materials guides the development and forms the link between identity and product.

13 · Handover · was COMA übernimmt

COMA - Culture Of Materials

What we would take on

for ullstein

  1. 01Creative Direction
  2. 02Product Design and Development
  3. 03Material Sourcing
  4. 04Production in Portugal
  5. 05Brand and Motion Development
  6. 06Event and Release Concepts
  • One partner for the whole chain. Concept, product, production, rollout.
  • Community to revenue. Every event, title and edition becomes an experience that pays into the brand.
  • Visibility for the authors who carry the house.
14 · What’s next · die Eule oeffnet sich
Person mit roter Cap, Cool People Read Books

ullstein

what’s next ?

  1. 01Let’s talk.nextWe look at the house, the titles and the occasions that fit.
  2. 02Product system.Pieces, materials, samples from Portugal.
  3. 03First drop.One event as a pilot. Limited, on site only.
  4. 04Rollout.Calendar, formats, ongoing support.
Endcard

Let’s build together.

COMA - Culture Of Materials for ullstein

coma-studios.com

bjoern@coma-studios.com